On Tuesday, March 31, thousands across our nation will pledge to do something that will change them and the people they are around forever…they will pledge to stop using the word “retard.” Spread the Word to End the Word is a National Awareness Day to raise awareness of the hurtful effects of the word “retard(ed)” and encourage people to pledge to stop using it. This pledge campaign was initiated by the Special Olympics, an organization dedicated to empowering people with intellectual disabilities through sports activities.
Special Olympics launched its Spread the Word to End the Word campaign in August 2008 when the film “Tropic Thunder” hit theatres. Special Olympics, along with a coalition of 17 disability organizations throughout the country including National Down Syndrome Society, American Association of People with Disabilities, The Arc of the United States and Best Buddies spoke out against the film, which featured the prominent use of the R-word.
Respectful and inclusive language is essential to show people with intellectual disabilities respect and to give them dignity. Much of society does not recognize the hurtful, dehumanizing and exclusive effects of the word “retard(ed).” Maybe it takes knowing and loving someone who is intellectually impaired to be offended by the use of that word.
“Most people don’t think of this word as the language of hate, but that’s exactly what it feels like to millions of people with intellectual disabilities, their families and friends,” said actor and activist John C. McGinley, of the hit show “Scrubs.” McGinley added, “I choose to believe that most of us are fundamentally good and that we’re just not aware that the word is offensive and that it hurts.”
That is the goal of the Spread the Word to End the Word campaign-to promote awareness and initiate change. As a parent of a fantastic son who is intellectually impaired, I urge all of us to be aware of the words that we use and to be part of the change that will break down barriers and stereotypes.
I challenge you to make that pledge on March 31st to stop using the R-word and any other words that bring someone else down. Get to know someone with intellectual disabilities. Spend time with them. I promise you that you will be changed forever.

